Quotations
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Robert Passikoff Quotes
«Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.»
Author: Robert Passikoff
«[Adults] are pretty well set in our ways in terms of our perception of the brand, ... They can mold the sense, and perception and belief of the brand at a young age. It's a smart thing to do.»
Author: Robert Passikoff
«In May of 2002, when the brand competed with others, they were doing so from the castle on the hill. Now they're in the moat with everyone else.»
Author: Robert Passikoff
«The fact is that lack of awareness is not something Stewart suffers from,»
Author: Robert Passikoff
«They migrated her from villain to victim and now they are trying to show you the softer side of Stewart.»
Author: Robert Passikoff
«Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.»
Author: Robert Passikoff
«They're actually doing now what they should have done two years ago, which is to distinguish themselves from what had become a poisoned brand.»
Author: Robert Passikoff
«Will the company survive? That remains to be seen, ... The immediate thing for MSO to do is distance the company from Stewart.»
Author: Robert Passikoff
«It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed,»
Author: Robert Passikoff
«This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... Will the company survive? That remains to be seen. The immediate thing for MSO to do is distance the company from Stewart.»
Author: Robert Passikoff