World of Ends

What the Internet Is and How to Stop Mistaking It for Something Else. There are mistakes and there are mistakes. Some mistakes we learn from. For example: Thinking that selling toys for pets on the Web is a great way to get rich. We're not going to do that again. Other mistakes we insist on making over and over. For example, thinking that: ...the Web, like television, is a way to hold eyeballs still while …

…their interruptive graphic crawls over the pages we're trying to read -- will realize that our ability to flit from site to site is built into the Web's architecture. They might as well just put up banners that say "Hi! We don't understand the Internet. Oh, and, by the way, we hate you." Enough already. Let's stop banging our heads against the facts of the Internet life. We have nothing to lose but our stupidity.