What are the History, Laws, Profitability and Social Responabilites to the Consumer of Advertising Hard Liquor on TV in the U.S.

8 page essay single spaced, nicely organized,table of contents and bibliography! - WHAT ARE THE HISTORY, LAWS, PROFITABILITY, AND RESPONSIBILITES TO THE CONSUMER OF ADVERTISING HARD LIQUOR ON TV IN THE UNITED STATES? INTRODUCTION Purpose The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws associated with advertising across this media, as well as recent legislative endeavors to control such …

…rs9.loc.gov/cgi-bin/query/2104:H.R.+3644:. U.S. House Of Representatives. 'Sensible Advertising and Family Education Act.' Online. Http://rs9.loc.gov/cgi-bin/query/1?c104:./temp/~c104H0mc!e817:. i Part Page I. INTRODUCTION .................................................................... 1 A. Purpose ................................................................................ 1 . Sources and Methods ............................................................1 . History ...................................................................................1 . Definitions ............................................................................2 . LAWS .......................................................................................2 . Constitutional .......................................................................2 . Federal Regulations .............................................................2 . 104th Congress Bills .............................................................3 . PROFITABILITY ..................................................................... 3 A. Target Market .......................................................................4 . Corporate Profits .................................................................5 C. Media Profits .......................................................................5 . SOCIAL RESPONSABILITY ...................................................5 . DISCUS Code of Good Practice ..........................................5 . Public Education ..................................................................6 . Parental Guidance .................................................................6 . CONCLUSION ............................................................................6 VI. BIBLIOGRAPHY ...................................................................... ii