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Table of Contents Introduction1 Industry Analysis2 Corporate Business Strategy3 Environmental Strategy4 Drive Strategies6 Fuel Systems and alternatives7 Alternative Fuel Strategy8 Local Projects and Initiatives8 Recommendations9 Introduction Volkswagen AG (VW) is the largest motor vehicle manufacturer in Europe, and the fourth largest in the world. Volkswagen manufacturers economy and luxury automobiles, sports cars, light trucks and commercial vehicles through nine independent brands that include Audi, Bentley, Bugatti, Lamborghini, Seat, Skoda and Rolls-Royce (until 2003's finalization of …

…not be considered as a component of their environmental strategy. Moreover, in the case that technology does allow for hydrogen-powered fuel cells to be powered from regenerative sources of primary energy, what tactics should the company follow if there is not positive market response from the new approach? Volkswagen needs to develop an infrastructure that will accommodate, in this case, a market loss, and integrate a secondary strategy to adequately respond to such a case.