Tivo

What is Tivo? The company TiVo is an innovative company that offers product to those consumers who like to have more control on the TV programs they watch. TiVo acts as the "portal" for the world of television just as search engines have evolved into portals for the Internet. The result is the delivery of individualized content directly to the consumer. The product TiVo, allows customers to customize their TV program content and timing. TiVo …

…the market gets developed. There after, TiVo can consider increasing its prices for both (improved) product and services, and to take full advantage of the market demand depending on the competition. As is likely, DirecTV and other competitors will have to introduce better products and with the increasing R&D costs, the market prices can be expected to increase in the long-term. Thus, in the short-term, 2-3 years, this strategy should be followed.