This essay was written as a business concept for a unique small business. I developed the concept for this business and had to write a paper on it.

Tail Waggers Small Business Management - Spring 2003 Table of Contents Introduction ....................................... 3 Industry Trends ................................... 3 Demographics / Target Market ................. 8 Competition ...................................... 13 Competitive Advantage ........................ 21 Appendix - Bibliography ...................... 25 Introduction: Tail Waggers is a group of dog-loving people who will provide dog walking, dog grooming and dog sitting services in their owner's homes. We will provide these services on a daily basis, only on certain days, or for extended periods of time. Our basic services include visiting the pet in their home, …

…Editor (p.314-315) Encyclopedia of American Industries, Volume Two: Service & Non-manufacturing Industries, 1998 by Gale Research, Scott Heil and Terrance W. Peck, Editors, (pages 97-98). Market Share Reporter 2002, U.S. copyright 2001, The Gale Group Robert S. Lazich, Editor (p.6 and 294). The New Jersey Municipal Data Book 2002 edition, 2002 Information Publication, Palo Alto, CA (p.401, 410, 544) Books: Moran, Patti J. and Meron Patti , Pet sitting for Profit a complete manual for Success. Howell Book House Inc., Revised August 1997.