This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARY The marketing strategy of Renault Hungary aims to increase its market share by 10% and its sales revenues by 15 to 20% in all market segments throughout the year 2003. The objectives of the company can be achieved by introducing a new marketing strategy that is based on personalised interior and exterior design of the cars. As the focus is on the new generation, we have selected the following models from itsexisting portfolio: Twingo, Clio, and Megane. …

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