Essay Database
Theory Application Paper
Date Submitted: 04/20/2004 06:57:55
Category: / Social Sciences / Communication Studies
Length: 14 pages (3818 words)
Category: / Social Sciences / Communication Studies
Length: 14 pages (3818 words)
I.<Tab/>INTRODUCTION
Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser ("The History of Advertising").
In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the use of the communications media. It is non-personal (compared to personal selling) and has …
Is this Essay helpful? Join now to read this particular paper
and access over 800,000 just like this GET BETTER GRADES
and access over 800,000 just like this GET BETTER GRADES
…Julita R. and Lilia B. Arante. Advertising. Mandaluyong, Philippines: National Book Store, 1986.
"The History of Advertising". http://www.wissen-erleben.de/advertising/index.htm.
Littlejohn, Stephen. Theories of Mass Communication 7th Ed. Albuquerque, New Mexico: Wadsworth Group, 2002.
"Maslow's Hierarchy of Needs". http://www.cultsock.ndirect.co.uk/MUHome/cshtml/index.html.
McQuail, Dennis. Communication Models for the Study of Mass Communications. New York: Longman Inc., 1981.
Miranda, Gregorio S. Advertising 3rd Ed. Mandaluyong, Philippines: National Book Store, 2000.
Need a custom written paper? Let our professional writers save your time.
Need an original paper?
