The definition of Public Relations

The field of Public Relations is comprised of many different functions. In the following essay, I will envelop the definition of Public Relations based on my own interpretation of the assigned reading, as well as other outside resources. I will compare and contrast published definitions of what public relations is and attempt to explain the definition of Public Relations. Clinton (2004) defines public relations as a term used to encompass the strategies involved in positively impacting …

…a marketing strategy to launch a new product or holding a press conference to explain the latest mishap that their company was involved in public relations is at work. References: Center & Jackson. 2003. One: Topic: The Role of Public Relations. Retrieved May 15, 2006. From: https://mycampus.phoenix.edu/secure/resource/resource.asp Clinton. 2004. Visions of the future: Public Relations Technology. Albany, NY: State University of New York Press. Retrieved May 20, 2006, from the Net Library database.