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The Media's Use of Nature How does the media use nature to its advantage?

Date Submitted: 08/13/2004 08:23:16
Category: / Social Sciences / Communication Studies
Length: 5 pages (1468 words)
The Media's Use of Nature The media, through its use of pictures and eye-catching phrases, uses nature to its advantage, encouraging both positive and negative attitudes that appeal to a variety of people. While advertisements promote positive attitudes, such as freedom, adventure, and romance, toward nature, newspapers and magazine articles promote negative attitudes, such as threatened freedom and excessive control. Because these specific attitudes have a great appeal on people, the advertisements succeed in selling …
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…The media succeeds in encouraging both positive and negative attitudes toward nature with its perfect pictures and persuading text. While the advertisements promote positive attitudes, such as fun, romance, adventure, and freedom toward nature, the newspaper and magazine articles promote attitudes like excessive control and threatened freedom toward nature. In the end, the media achieves its goals of selling products, vacations, etc., and getting specific points across to readers by using nature to its advantage.
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