The Impact of Advertisement on Gun Control

When looking at an advertisement of a doll with a bullet hole in her forehead, I was immediately struck with a feeling of sadness for the brutality the picture represents. It was disturbing to see such cruelty. The advertisement emphasizes innocence and shows how violence destroys. Through the picture of the doll, the advertisement gives the reader the impression of an innocent baby. The color pink is usually associated with innocence. By using pink on …

…kill others. Recently, we have been faced with violence in our school system due to firearms. By using the colors, pictures, and words, the advertiser appeals to the fears of the viewers. The innocence of the baby has been emphasized. The bullet on the doll's forehead and her open eyes show the affect of violence on children. The advertiser also uses the words and their foreground intelligently to lead viewers to respond to the advertisement.