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The History of the Media
The History of the Media
From Monastery to Profitability
From the beginning of printing in the Western world, around 1450, publishing rapidly
expanded from monasteries to stationers who produced and sold hand-copied books in
limited quantities. Since Europe's stationers and printers had increasing commercial
incentives to publish and sell books, they sought more titles and distribution channels.
As businesses developed a pro. t motive for expanding the ranks of the reading public,
the new print media …
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…usual postal bureau -- oversight.
With the advent of World War II, the growth of TV and FM radio temporarily
halted, but as military needs drove new technology, America moved to the hub of
the global economy. The American commercial model affected subsequent worldwide
communications growth. How history now unfolds depends, in part, on decisions about
the media that wait ahead.
This essay is primarily based on "The Creation of the Media" by Paul Starr.
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