Strategic Analysis of Church & Dwight (Arm & Hammer Products)

<Tab/>"Over one hundred and fifty years ago, in 1846, two natives of New England took the first step toward establishing an industry that has since become of national importance. Baking soda, which is a trade name for bicarbonate of soda, is now found in practically every kitchen throughout the country and is regarded a necessity by millions of Americans. It was first prepared for commercial distribution by two early New Englanders, …

…and remain competitive in their environment. Their focus on creativity and innovation allows them to generate new ideas and remain strategically focused. The external focus centers around consumers, customers, suppliers and competitors. This enables to look for opportunities to collaborate with outsiders and carry out their philosophy "Act Local, Think Global." Evaluation and Control: <Tab/>Performance: For over 150 years, Church and Dwight has been a successful company that continues to grow.