Segmentation and positioning analysis of a new product

Introduction A gas grill from Honda, a well-respected car company, will have special appeal to the young professional market. Description A generic gas grill manufacturer will partner with Honda Motors to design a gas grill with the Honda logo. The styling and features will capture the essence of a modern Honda vehicle. Features: *Automotive-quality paint on body and frame *Rounded frame made from cast metal (no square steel tube) *Robust tank support *Good wheels with …

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