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Samsung - SWOT analysis
Date Submitted: 10/31/2004 01:25:50
Category: / Business & Economy / Management
Length: 3 pages (840 words)
Category: / Business & Economy / Management
Length: 3 pages (840 words)
Samsung- SWOT Analysis
A financially crippled giant 6 yrs ago, associated with cheap me to tv's and microwaves. From 1997 debt has shrink from $10.8bn to $1.4bn (source Tech Biz research). Overall cut 24000 employees and sold $2bn non core biz.
Thrives in low margin consumer electronics
Favors hardware over software
Makes everything itself
High definition phones
Feature jammed gadgets
Global Market Share (Data - Gartner June 03)- Cell phones
Nokia 36%
Motorola 15%
Samsung 10%
Siemens 8%
Global sales 10.4bn operating …
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