Purpose and Effectiveness towards an emotional response.

An important part of the effectiveness of current affairs programmes is the way they tap into viewers' values and emotions in order to encourage a particular attitude in the viewer. Discuss this statement with reference to a specific current affairs segment you have viewed in class. The purpose of Current Affairs is to not only inform, but to also provoke an emotional response from the audience. Current Affairs programmes can encourage a particular attitude by …

…They must appeal and 'tap' into the readers mind in order to gain viewers and therefore being effective. Techniques used by Jennifer Byrne in 'America Mourns' position the viewer to a certain theme and issue. The strategically organised techniques all lead to the viewer being effected emotionally and then provoke and persuaded into an expected response. The viewer's point of view may be influenced due to the emotional and sympathetic messages that these techniques convey.