Public Relations: Defining Public Relations

The purpose of this paper is define Public Relations (PR) from at least three different sources, based on these definitions explain the importance of Public Relations in organizational success. Also, provide a comparative review of the definitions provided. The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized …

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