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Principles of Logistics and Marketing: The Marketing Mix
Date Submitted: 09/10/2006 04:50:55
Category: / Literature / North American
Length: 5 pages (1423 words)
Category: / Literature / North American
Length: 5 pages (1423 words)
Discuss why Place, or Distribution, can become the element of the marketing mix that causes the biggest headache to the manufacturer.
A Marketing Channel is a channel of distribution, or group of interrelated intermediaries which direct products to consumers Dibb & Simkin 1994
A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to consumption
Bucklin - Theory of Distribution …
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…www1.us.dell.com/content/topics/global.aspx/corp/background/ accessed 15.02.06
http://www.oft.gov.uk/NR/rdonlyres/02AB332A-E3EB/0/Wolseley.pdf accessed 15.02.06
http://www.bized.ac.uk/virtual/cb/factory/marketing/worksheets6.html accessed 14.02.06
http://www.wolseley.co.uk/corp/company/index.html accessed 15.02.06
http://www.oft.gov.uk/NR/rdonlyres/02AB332A /0/Wolseley.pdf accessed 15.02.06
"Bytes to order" Financial Times, 12 November 2003, photocopy hand out.
"Opportunities for excellence" Logistics Manager, March 2005. photocopy, library
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