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Particular skills and abilities needed to develop in a department that specializes in strategic technology alliances
Date Submitted: 06/22/2002 04:54:17
Rationale for strategic alliances
Faced with increasing competition and limited resources, companies are using strategic partnerships to cooperatively bring products to market. While partnerships focus the complementary strengths of two firms on the market, they can be complex arrangements to manage. Today, rather than one firm doing everything itself, large and small firms are combining their resources in strategic partnerships and focusing those resources on areas of mutual interests.
The Genentech and Eli Lilly collaboration
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Review on Strategic Alliances. Feb 2002, Harvard Business School Press .
5. Palmer, Dominic M. and Mullaney Patrick. Jan. 2003, Successfully Establishing and Managing Strategic Alliances. Association Laboratory Inc.
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8. C.K. Prahalad, G. Hame. May/June 2000, The Core Competence of the Corporation, Vol: 68, Iss:3 Harvard Business Review.
9. Buckingham, M. & Coffman, C. (1999). First, break all the rules: what the world's greatest managers do differently. New York: Simon & Schuster.
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