POP CULTURE ENDORSEMENTS AND YOUNG VOTER PARTICIPATION: AN ANALYSIS

OVERVIEW Like a bizarre game of musical chairs, both Democrats and Republicans are scrambling to capture the votes of America's young adults. Comprising more than 17 percent of the entire U.S. electorate, 18- to 24-year-olds have become a commodity to political strategists regardless of their elephant or donkey persuasion. However, of the limited non-partisan groups striving to motivate young voters, few could adequately compete with MTV's Rock the Vote, created by recording artists in 1990. Studies …

…-27. <http://0-search.epnet.com.skyline.cudenver.edu:80/direct.asp?an=12526166&db=aph> (4 April 2004). 4.Plutzer, Eric. "Becoming a Habitual Voter: Inertia, Resources, and Growth in Young Adulthood." American Political Science Review, Vol. 96 Issue 1 (March 2002): 41-57. <http://polisci.la.psu.edu/faculty/plutzer/2002-Plutzer-APSR.pdf > (4 April 2004) 5.Tindell, John H. and Medhurst, Martin J. "Rhetorical Reduplication in MTV's Rock the Vote Campaign." Communication Studies, Vol. 49 (Spring 1998): 18-28.