Observation Research

Introduction "We must leverage today's knowledge for tomorrow's success" - Tom Peters. Confronted with today's dynamic business environment, companies are rapidly discovering the importance of maximizing the value of information. Companies that transform information into a competitive asset can turn even the toughest challenges into opportunities. Capitalizing on the information a company owns about its business processes, employees, customers, suppliers etc, is the new competitive edge, as it will act as capital that earns high …

…amongst others. However, there are strategies, which can be used to overcome such challenges and ensure success. Assessments of these strategies show that if such strategies are adhered to, there is no reason why rather high reliabilities cannot be achieved in observation research. While not the universally applicable methodology nor the panacea that some proponents have claimed, observation research can provide information for some types of organizational problems that is not obtainable by other means.