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Mechanical Reproduction and the Fostering of Graphic Incoherence.

Date Submitted: 11/08/2002 17:54:18
Category: / Social Sciences / Communication Studies
Length: 2 pages (634 words)
Walter Benjamin has noted that mechanical reproduction has resulted in the retreat from reality. Indeed, the techno-formulation of reality, which is the mechnical reproduction of images, has served to change human perception. The problem of prime time television serves as an example of this reality, since it fosters graphic incoherence. In Nineteen Eighty-Four, George Orwell provided the foundation for our understanding of how prime time television can deceive people. He demonstrates the important reality of …
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…break down rationality of citizens. In this whole process in terms of the capitalist media, humans simply become commodities. Everything becomes about materialism and image, rather than the substance of true individual choice. Consequently, we begin to understand how the tampering with language by the state results in the emergence of double think as a form of the breakdown of rationality. Walter Benjamin was right, therefore, that mechanical reproduction results in the retreat from reality.
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