Essay Database
Marketing a new product for Cadbury's
Date Submitted: 03/13/2004 01:16:33
Category: / Business & Economy / Management
Length: 27 pages (7527 words)
Category: / Business & Economy / Management
Length: 27 pages (7527 words)
Contents
ObjectiveDetailsPage Number
1An investigation of the current marketing mix of Cadbury's2 - 6
2Secondary and primary research methods7 - 18
3SWOT and PEST analysis20 - 24
4Methods of analysing the marketing opportunities26 - 30
5Creating a new marketing strategy based on research32 - 34
BibliographyBooks and other sources used
Appendix
Validity Checks
An investigation of the current marketing mix and strategies of Cadbury's
Introduction
I am going to investigate the current marketing mix and the strategies used by Cadbury's.
…
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…Merrills
Published by:
Collins
Date Published:
2000
I also used the following internet sites:
WWW.BBC.CO.UK to get my information on the changing eating habits of people.
Appendix
AppendixTitle/Brief details
1Clearly business printout of the market overview.
2Web site printouts from the keynote marketing report - food market and breakfast cereal market.
3Mintel report on the market share of the breakfast cereal and companies.
4Blank copy of the questionnaire.
5Tally sheet for questionnaire.
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