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Marketing Plan for Bilabong
Date Submitted: 12/28/2003 01:09:49
Category: / Business & Economy / Marketing and Advertising
Length: 17 pages (4795 words)
Category: / Business & Economy / Marketing and Advertising
Length: 17 pages (4795 words)
Situation Analysis
Market:
The watch market is a highly established industry. Watches are positioned by style in the various niche markets: causal, sporty, formal, semi-formal and jewelry (Faleiro). The importance of watches as style and fashion has led to the brand of watches being an important attribute of the watch (Faleiro). Many watch companies capitalize on most of all the different niche markets. For example, the Swatch Group which is a major player in all …
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…amp;gt;Ramey, Joanna. 'Industry Sales Gain in February'. Women's Wear Daily. Vol. 187 no.51 3/12/04
·<Tab/>Sid, Duquid (2004). "Women Just Want a Piece of the Action" Media Asia March 3, 2005.
·<Tab/>Swatch Group Website. 01/04/04. www.swatchgroup.com. (11/05/04)
·<Tab/>Yahoo Finance (accessed 13/04/04) http://yahoo.investor.reuters.com/IndustryCenter.aspx?industrypscode=APPARL&target=%2findustries%2findhighlights%2findustrycenter
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