Market Entry Methods

Introduction Organisations have a choice of a wide range of market entry strategies in order to expand their operations internationally. The mode of entry into an international market is a reflection of the relative importance assigned to the following criteria: <Tab/>The level of control the organisation wishes to exercise over its interests/concepts overseas <Tab/>The amount of resources it is willing to commit to international …

…be the possibility of friction between the parties in relation to matters of financing, profit sharing and control. Procedure for choosing the most appropriate foreign market entry strategy Market entry/development objectives ↓ Rank ordering of objectives ↓ Evaluation of alternative entry strategies against objectives ↓ Overall ranking of alternatives ↓ Entry mode costs ↓ Reassessment of entry mode strategy with increasing internationalisation (internationalgrowth.org) Appendices International Marketing: Strategy Planning, Market Entry & Implementation