Is growth always the best strategy?

Is growth always the best strategy? Critically discuss. In an era of increased environmental complexity and turbulence, the emphasis on strategic planning and its focus on the future are essential for survival and are essential. As the world becomes a global marketplace with national borders becoming meaningless, the potential for organizations to grow and expand is unlimited. Likewise, business challenges today are becoming more numerous, more threatening and more urgent and it is imperative that …

…Anonymous, 1999). The most important lesson is that growth should be managed in the right way; otherwise they run risk of destroying shareholder and stock's value. It is critical to actively drive growth and be value innovators rather than growth initiatives being driven by external factors and market forces. The focus must shift away from the right level of growth to the right way to grow. Let's admit it. Bigger is better and biggest is best.