Is australian surflifesaving used as a commodity?

Introduction The origins of Surf Life Saving can be traced back to the actions of Mr William Gocher, at Manly Beach in September 1902. He defied the laws by bathing during the prohibited time (daylight hours) and forced the laws to be changed - thus the now very popular recreational and sporting pastime, surfing, began to grow into what it is today - part of the Australian way of life. As surf bathing grew rapidly in …

…volunteers and maintain its reputation as the world leader in beach safety. Without this exposure in the media SLS would not be able to deliver any of the safety awareness programs nor publicizes their fund raising events nor would it have been able to attract many of its other sponsors who require media exposure. SLS has a very marketable image and it must continue to market this image in the media to ensure its survival.