In What Ways Can The Mass Media Be Beneficial?

An increasing emphasis on the mass media has been especially reflected in the wake of events with far-reaching impact such as the September 11 terrorist attacks and the Iraq war. This emphasis is hardly misplaced with the increasing benefits of the mass media becoming clearer day by day. Generally, most people assume that the mass media, which in today's context can be defined as a means of communication that reaches large numbers of people via mediums …

…be gained from the mass media if we look at its ability to circulate information to the general population and to complement traditional education processes. Furthermore, the mass media's role in influencing behavioral change towards positive behaviors and providing entertainment cannot be taken lightly. In addition, the mass media's inbuilt tendency to act as a watchdog is also another definite benefit. It is beneficial, therefore, that the mass media is given appropriate attention by everyone.