IMPLEMENTATION OF INTERNATIONAL STRATEGIES IN SPAIN

1.INTRODUCTION Spain is a Western European country, situated in the Iberian Peninsula with a population of nearly 40 million. For centuries, Spain has been considered a second rate country, lacking the natural, human and monetary resources of their rich northern neighbors. Every time Spain tried to catch up with those powerful countries the lack of capital, entrepreneurial tradition or able politicians have keep this nation in the second international row. During the past century a civil …

…be crutial in the years to come in the still culturally different European Union. Spanish managers who wish to go international must look for synergies with South American companies and learn how to deal and merge or take over companies there. Once your management makes them profitable, the size that the company has acquired will permit a bigger capitalization and the chances to compete in the always-saturated European Market. Spanish Roquefort in France? Why not?