How does the advert "In The Nick of Time" sell its product to a specific target audience?

How does the advert "In The Nick of Time" sell its product to a specific target audience? I am going to write about the car advertisement entitled " In The Nick of Time" and explain how it sells its product to a specific target audience. The storyline of this advertisement is reasonably simple. A man receives an urgent phone call. He rushes off to get his son and they drive off in their gleaming Audi through …

…it be one of the advanced new generation of Audi's?" This is the point that the advertisement builds up to the car name. The new born baby represents the new generation of the car. The final line of the voice uses the same language and symbolism as the beginning of the advertisement "as both of your head and heart would say". This, along with the picture of the baby provides a strong and powerful ending.