How does Mass Media affect people in society?

So far, there're various media for people to choose and access the information such as television, radio, Internet, or even mobile phone, consequently, media have a full capacity to set a social subject for mass audience to think and talk about. Often, media do not deliberately set the agenda and determine the pros and cons of that particular issue, so it repeatedly causes bad consequences towards public as well as establishes 'moral panics', which can …

…be instantly interested in and rapidly spreading out till sometimes hardly cope with it. In conclusion, mass communication can affect cognitive change among individuals, mentally order and organize the world for us and also simply create conflict or violence among people in society. Therefore, authorities or interest groups who extremely control on media especially the government, television program producers and newspaper need a proper consideration for media use as well as being responsible for consequences.