Essay Database
Hosiery market in Taiwan
Date Submitted: 09/10/2006 06:07:17
Category: / Social Sciences / Language & Speech
Length: 4 pages (1099 words)
Category: / Social Sciences / Language & Speech
Length: 4 pages (1099 words)
In this case of hosiery market in Taiwan, Glamour Girl, who manufactures and markets pantihouse with brand name "American Women" wants to enter Taiwan market. They had asked the research partners Taiwan to conduct a market research for them. Glamour girl also provided a research brief.
* Market Research brief provided by Glamour Girl
- Assessment of hosiery market of Taiwan
- Advice regarding what would be the most appropriate mode of entry
- Information relating …
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…a research (Less costly in Taiwan then in Australia)
Reference:
[1] Taiwan National Statistics. [online]. Source: http://www.stat.gov.tw . [Accessed on Mar 28, 2006]
[2] Taiwan Department of Customs Administration. [online]. Source: http://www.coping.org/travels/taiwan [Accessed on Mar 28, 2006]
[3] The World factbook. CIA factbook. [online]. Source: http://www.cia.gov/cia/publications/factbook/goes/tw/ [Accessed on Mar. 29, 2006]
[4] Masaaki Kotabe and Kristiaan Helsen. Global Marketing Management. Third edition. John Wiley & Sons Inc. ISBN: 0471230626
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