Essay Database
Here is a full list of Propaganda Techniques with their name, definition, and example.
Date Submitted: 05/02/2004 07:22:59
Category: / Social Sciences / Communication Studies
Length: 1 pages (340 words)
Category: / Social Sciences / Communication Studies
Length: 1 pages (340 words)
Propaganda Techniques
NAME
Testimonial
(Transfer)
DEFINITION:
Having a well known or highly regarded person urge people to buy a product or vote for a particular candidate.
EX:
Michael Jordan - Nike
Connie Morella says "I endorse Riley for MD House of Delegates"
NAME
Name-calling
DEFINITION:
Giving someone a label people fear or dislike.
EX:
"My opponent is an alcoholic"
Bob Dole ads which portray Clinton as a "liberal" and a "liar"
NAME
Plain folks appeal
…
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…new stadium."
NAME
Appeal to tradition
DEFINITION:
Making reference to time honored values or ideals.
EX:
"Baseball, apple pie, and Chevrolet."
"I'm from Virginia, the land of Thomas Jefferson and many of our other forefathers.
NAME
Bandwagon
DEFINITION:
Urging everyone to follow the crowd or "get on the bandwagon"
EX:
"Vote for Joe because everyone else is"
Ross Perot ad with diverse group of individuals who all say, "I'm voting for Perot, you should too."
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