Gerbner's Cultivation theory and violence in the media.

Gerbner's Cultivation Theory and Television Violence is popular in America; it is a cheap and easy way to attract attention, sell newspapers, and boost ratings. Television offers a wealth of realistic portrayals of real-life drama, and with its secure place in living rooms across America, television has become society's storyteller. However, television's depiction of the world differs from reality (Perse, 1994). Crime is a dominant topic of entertainment programming and news broadcasts. Violent crimes are most …

…jungle out there" (Griffin, 381). References Griffin, E. (2003). A first look at communication theory (5th ed.). New York: McGraw-Hill. Perse, E.M., Ferguson, D.A., & McLeod, D.M. (1994). Cultivation in the newer media environment. Communication Research, 21, 79-104. Reber, B.H., & Chang, Y. (2000). Assessing cultivation theory and public health model for crime reporting. Newspaper Research Journal, 21, 99-113. Wilson, J.R., & Wilson, S.R. (2001). Mass media, Mass culture: An introduction. (5th ed.). New York: McGraw-Hill.