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Evaluating The Marketing Communications of Suntec Singapore.
Date Submitted: 01/28/2004 00:16:20
Category: / Business & Economy / Marketing and Advertising
Length: 31 pages (8557 words)
Category: / Business & Economy / Marketing and Advertising
Length: 31 pages (8557 words)
Chapter IIntroduction
1.1Rationale for the Study
The MICE industry in Singapore has been enjoying a healthy growth despite the economic and political turmoil in its neighbouring countries in recent years. Suntec Singapore International Convention & Exhibition Centre has contributed to the MICE growth and enjoyed the fruits of Singapore's success as a MICE destination.
1.2The Company
Suntec Singapore International Convention & Exhibition Centre (Suntec Singapore) was launched in August 1996. Built at a cost of $650 million, …
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… 21 January 2002, pg 43-44
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58. Valerie A. Zeithaml, "Services Marketing - Integrating Customer Focus Across The Firm", Second Edition, 2000, McGraw-Hill Higher Education
59. "Vouching For Vancouver", International Meetings News, February 2000
60. "Winning Strategies", International Meetings News, February 2000
61. Zhenhua Liu, "Internet Tourism Marketing: Potential and Constraints", www.hotel-online.com, July 2000
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