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Distribution effect in strategic management the product is condom
Date Submitted: 07/02/2000 03:30:49
Category: / Business & Economy / Management
Length: 16 pages (4466 words)
Category: / Business & Economy / Management
Length: 16 pages (4466 words)
STRATEGIC MANAGEMENT
(DISTRIBUTION EFFECTS IN CONDOM MARKET)
Introduction of Product
The main reason for using a condom is to prevent unexpected pregnancy this is followed by the wish to prevent sexually transmitted diseases.
We can describe condom as a contraceptive or an essential tool that is used for AIDS/HIV prevention. Condom is a sensitive subject to talk about like other sex related topics for our society. Therefore, our product is not an ordinary item. …
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…Temmuz 2003
2-Roger A.Kerın,Robert A. Peterson,Strategic Mraketing Problems Eight Edition,USA 1997
3- Marketing Türkiye ,Yıl 2 Sayı:41 1Aralık 2003
4- www.ok.com.tr
5-www.eczacibasi.com
6- www.eip.com.tr
7- www.tapv.org.tr
8- www.akampus.com
9- www.nielsenmedia.ca
10- www.ntvmsnbc.com
11- www.durex.com.tr
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