Essay Database
Diesel
Date Submitted: 09/10/2006 05:06:44
Category: / Arts & Humanities / Artists
Length: 11 pages (3036 words)
Category: / Arts & Humanities / Artists
Length: 11 pages (3036 words)
TABLE OF CONTENTS
Using the SWOT framework, analyze the marketing position of Diesel. Is the Company in a favourable marketing position to meet its future challenges?....2
Strengths...........2
Weaknesses...........3
Opportunities...........3
Threats...........3
Analysis of the Marketing Position......4
Evaluate the 3 marketing strategies outlined in Exhibit 15. Which of these strategies would you advice Diesel to adopt and why?..........6
Strategy 1...........6
Strategy 2...........7
Strategy 3...........7
One can argue that D-Diesel brand can be damaged by the confusion arising from its association with StyleLab. …
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…lt;Tab/>Culturally aware
<Tab/><Tab/>Curious
Bibliography
1.<Tab/>Aspects of Marketing Management-Module Handbook [2005-06]. Westminster Business School.
2.<Tab/>Doyle, P. [2001] Marketing Management and Strategy. 3rd Edition. Harlow: Financial Times Prentice Hall.
3.<Tab/>Diesel for Successful Living: Branding Strategies for an Up-Market Line Extension in the Fashion Industry [2004]. Case Study. INSEAD, Fontainebleau, France
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