Core Competence is the secret to success: it cannot be replicated.

In this paper we are going to look at the idea of Core Competences and explain what they are and how they affect an organisation. We will look to see whether these core competences are really the secret to success, whether this is the best strategy for an organisation. We will look at a few cases where organisations have employed the strategy of seeking out core competences and we shall look to see whether their …

…efforts on developing a core competence need to ensure that their investment and strategies are targeted at strengthening competencies over time. This can be emphasized by the fact that over time all companies lose their market power as they become vulnerable to environmental changes and competitors' new competences and strategic actions. In conclusion core competences are essential for a company to succeed, and today competencies rule more than ever in this new rapidly changing environment.