Comparing the financial performance of Qantas and Woolworths. Discuss the aspects of the financial information that may be insufficient or misleading.

I have chosen Qantas Airways Limited & Woolworths Limited to be examined in this literature. Qantas is Australia's leading domestic carrier and one of the world's premier long haul airlines. Qantas is also one of Australia's most recognized brand names, with a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service. Woolworths' Supermarket is Australia's leading food retailer which provides customers with the best-priced and widest range of fresh produce, …

…UNICEF programs that help disadvantaged children around the world also continued to raise substantial funds for a range of causes. (www.qantas.com.au) Similarly, Woolworths raised around $3.5 million on behalf of Children's Hospitals across Australia. Woolworths has also worked with the Fred Hollows Foundation to make a contribution to the provision of healthy and fresh foods for several indigenous communities situated in remote areas near Katherine in the Northern Territory. (www.woolworthslimited.com.au)