Colgate Palmolive Case Analysis of "Precision" toothbrush.

Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning, branding, communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991, CP held 43% of …

…gt;-0.15667<Tab/>8.703333 Costs of cannibalization ($M)<Tab/>10.02926<Tab/>14.90061<Tab/>0.985016<Tab/>1.611845 Profit after cannibalization ($M)<Tab/>-12.0359<Tab/>5.552721<Tab/>-1.14168<Tab/>7.091488 <Tab/>*Cannibalization rate used for Main Stream is 48%: Cannibalization rate used for Niche is 15%