Chrysler: Iacocca's Legacy

Chrysler Case Analysis Give the history of the company in the case. In this history you should discuss how the company came into the situation presented in the case. <Tab/>Chrysler Corporation was formed in 1925 when Walter P. Chrysler restructured several companies. Continued acquisition over the next several years placed Chrysler third among automakers worldwide. By 1978, the company was losing market share and showed a loss of $204.6 million. The president of …

…is marked to fail. A refocus on people and products needed to occur. Works Cited Iacocca, Lee A., 1984. Iacocca, An Autobiography. New York, NY: Bantam Books http://www.stfrancis.edu/ba/ghkickul/stuwebs/bbios/biograph/leeic.htm. Nohiria, Nitin and Sandy E. Green, Jr. 2 January, 2002. "Chrysler: Iacocca's Legacy". "Chrysler Corp.." Britannica Concise Encyclopedia. 2004. Encyclopædia Britannica Premium Service. Retrieved on October 27, 2004 <http://www.britannica.com/ebc/article?tocId=9360744>.