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Case Study on AOL and the future of the ISP INdustry
Date Submitted: 11/25/2003 18:21:09
Category: / Business & Economy / Management
Length: 9 pages (2425 words)
Category: / Business & Economy / Management
Length: 9 pages (2425 words)
Introduction
The Internet and globalisation have redefined the way business gets done by erasing traditional boundaries of time, distance and geography to create new virtual communities of customers and suppliers, with new demands for products and services. The internet has transformed businesses and industries of the 21st century just like what electricity had done for the industrial revolution in the 20th century (Schwartz, 2000, pp68). E-Business is about business harnessing the power of the internet to …
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…its e-business on track", Business Report, October 26 2000
Schwartz, N.D. (2000), "Trial by Fire", Fortune, July 26, 2000, pp68-76
Smith, P.R. & Chaffey, D. (2002), EMarketing Excellence - The Heart of EBusiness, London: Butterworth & Heinemann.
Swisher, K. & Dickey, L. (2003), There Must be a Pony In Here Somewhere - The AOL Time Warner Debacle and the Quest for a Digital Future, New York: Crown Publishing.
The Editors (2000), "The Future of Commerce", Harvard Business Review, January-February 2000, pp39
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