Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O' Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal Strategy To Stay On Top (reputable) nationally Purpose and Overview of this Report The purpose of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authentic southern Jewelry and pottery. To maintain our expandtion of a product line that also includes pre-Columbian artifacts from Peru and Venezuela and tribal and burial artifacts …

…editions of replicas would keep the production level right in order to keep a price for profits but yet affordable for all segments of buyers. Summary and Request for Action Although the national buyers recognize Sorzal as being reputable we must take critical steps to insure that we maintain our external accumulation of knowledge of original artifacts and internal strategy of implementing distribution of authentic replica's that can be priced low and have high quality.