Canadian Tire Corporation and Global Expansion

Canadian Tire Corporation. & Global Expansion CASE STUDY (SWOT ANALYSIS) Problem / Issue The Canadian Tire Corporation (CTC) lost nearly 300 million dollars on a geographic expansion strategy that failed. Poor market research, compounded by the resultant management decisions of an overoptimistic CEO led to the termination of his employment and CTC to a substantial loss. A new CEO has been appointed to incubate new strategies to build on their previous successes and to put the company …

…customer service. VII.Financial controls must be implemented immediately and reflect the changes in strategies as CTC bounces back. Planning the finances through the short, intermediate, and long-range plans will benefit the company and overall success in future revenue-generating ventures. Canadian Tire has a proven history of success. With proper management who defines clear objectives, tightens control, and implements an array of detailed, timed plans it can continue being a profitable, competitive, and thriving company.