Budweiser - The "True" campaign. The successful advertising campaign for Anheuser-Busch. It reflects campaign objectives, execution and results.

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…Appendix A) We recommend this advertisement because it reinforces the Anheuser-Busch philosophies and emphasizes the importance of being "true" to the Budweiser band. The setting of the commercial is easily related to everyday life and will be the atmosphere of many homes during the World Cup series. We hope to draw in our target market by establishing this familiar setting in hope that the consumer will associate their definition of a good time with Budweiser.