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Brand Product management for Mobile Phones
Date Submitted: 09/10/2006 03:48:15
Category: / Social Sciences / Political Science
Length: 30 pages (8386 words)
Category: / Social Sciences / Political Science
Length: 30 pages (8386 words)
1. Background research
1.1 Sony Ericsson
Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. The products combine powerful technology with innovative applications for mobile imaging, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users.
Sony Ericsson is a 50/50 joint venture of Sony …
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…of marketing, 10th edn, Pearson Education International, New Jersey.
Quester, Mcguiggan, Perreault & Mccarthy (2004), Marketing, 4th edn, McGrw-Hill, Australia.
http://www.idc.com Login time: 18/10/2005
http://it.asia1.com.sg Login time: 18/10/2005
http://www.keepmedia.com Login time: 18/10/2005
http://www.lge.com Login time: 20/10/2005
http://www.sonyericsson.com Login time: 20/10/2005
http://www.sony.net Login time: 20/10/2005
http://www.motorola.com Login time: 21/10/2005
http://www.nokia.com Login time: 21/10/2005
http://www.samsung.com Login time: 21/10/2005
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