Airline Simulation Business Strategy

Table of Contents Corporate Governance................................................................3 External Environment Assessment...............................................4-9 Internal Environment Assessment..............................................9-10 Mission Statement...................................................................10 Top Four Objectives..............................................................10-14 Performance Measurement.....................................................14-17 External Factors Assessment Summary..........................................18 Internal Factors Assessment Summary...........................................18 Strategic Factors Analysis Summary.............................................19 Financial Data Analysis Worksheets..........................................20-21 I. Corporate Governance BaronsAir has a dynamic group of people in its management team. Each has their own duties to benefit the success of the airline. Organization, responsibility, and knowledge will drive the airline and each …

…much competition here 4 (360) - 13 18 143 9.09%0.00% Drop, too much competition here 5 (800) - 30 36 115 26.09%0.00% Drop, too much competition here 6 420 3 32 54 32 100.00%100.00%100.00%48.15%100.00%59.26% 7 4 45 72 71 70.83%68.75%66.67%72.22%63.38%62.50% 8 2 25 36 58 36.36%35.62%45.00%75.00%43.10%69.44% 9 3 35 54 76 45.88%44.30%47.50%70.37%46.05%64.81% 10 2 26 57 102 36.17%29.46%26.67%49.12%25.49%45.61% 11 3 36 54 75 40.30%42.42%49.37%72.22%48.00%66.67% 12 4 48 72 84 54.88%52.44%55.29%65.28%57.14%66.67% 13 (400) 3 38 54 80 53.54%45.68%48.19%74.07%47.50%70.37%Reduce to 3 flights 14 420 2 28 36 70 100.00%100.00%38.36%77.78%40.00%77.78% 15 (800) - 31 36 140 17.82%0.00%0.00% 0.00% Drop, too much competition here 16 - 17 2 50 68 154 50.34%42.29%42.37%73.53%32.47%73.53% 606.12%560.96%519.42%503.14% Average un-weighted market share60.61%56.10%51.94%50.31% Legend: ColorDecription OrangeReduce #of flights in Q4 Dark OrangeReduce #of flights in Q5 Light Green Increase # of flights in Q4 Light Green boldIncrease # of flights in Q6 Light BlueIncrease # of flights in Q5/Q6 Light YellowDecrease # of flights in Q5 Red Decrease # of flights in Q6