Essay Database
Air Travel.
Date Submitted: 10/10/2002 02:47:12
Category: / Business & Economy / Management
Length: 7 pages (1996 words)
Category: / Business & Economy / Management
Length: 7 pages (1996 words)
Air travel remains a large and growing industry. It facilitates economic growth, world
trade, international investment and tourism and is therefore central to the globalisation
taking place in many other industries. The International Air Transport Association
(IATA) reports that air travel has grown by 7% per year. But due to recent events there
has been a slow down in demand for transatlantic and business flights all over the world. The airline industry is changing rapidly and …
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…driven firm i.e. is customer satisfaction worth sacrificing for increased revenue. BA will have to keep its reputation as an efficient and successful airline if it wishes to remain successful.
Bibliography
BBC (2002) News and Analysis: World Title [online]. Available from
http://news.bbc.co.uk/hi/english/business/newsid_1629000/1629737.htm
Jobber, D (2001) Principles of Marketing (3rd Edition) McGraw-Hill Publishing, Berkshire.
Worthington, I and Britton, C (2000) The Business Environment (3rd Edition) FT/Prentice Hall, London.
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