A cross-cultural comparison of political attack ads in Brazil and the United States.

A cross-cultural comparison of political attack ads in Brazil and the United States. A Brief History of Political Advertising in Brazil During Getulio Vargas administration, in the 1940s, Brazil saw the dawn of political marketing. His title "father of the poor" seemed to be more in the minds of the masses than their own lives. Much of his popularity came from a radio broadcast he hosted, where he addressed to "the common people". However, It …

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