A case analysis on consumer behavior in Barns and Noble.

General shopping category: Most customers overestimate the amount of time they spent shopping. Most customers did not look at the price of the item they purchased. Most customers like to glance at the covers of the magazines. Most customers who buy magazines do go into the book section and the people who buy books do not enter the magazine section. Most customers are attracted to the items that are in the first row of the …

…the top and sometimes cannot reach so they get frustrated and do not want to look foolish so they just walk on. Move Current Events to the back of the store and move the more seasonal items (like NFL things to the front since the NFL is about to start and people are more likely to purchase a magazine about what might happen for the NFL season before it starts rather than after everything occurs).